Brand Identity System
Big Night
Created a comprehensive brand system translating traditional Armenian visual motifs into a contemporary, scalable identity.
The system was designed to maintain cultural authenticity and visual cohesion while unifing all event touchpoints from promotional materials to on-site experiences.
Designed primarily in Illustrator.
Photo-editing in Photoshop.
Final formatting in InDesign.
Photographed outcomes.
Mockups made in Photoshop.
The system was designed to maintain cultural authenticity and visual cohesion while unifing all event touchpoints from promotional materials to on-site experiences.
Designed primarily in Illustrator.
Photo-editing in Photoshop.
Final formatting in InDesign.
Photographed outcomes.
Mockups made in Photoshop.
3D Animation
Dreams
This project demonstrates the use of motion design as a tool for emotional storytelling—creating visual experiences that connect with how something feels, rather than how it looks. Through pacing, form, and atmosphere, it invites the viewer into the surreal feeling between dreaming and being fully awake to a moment that feels suspended in time. I wanted to create the intangible desire of being in the space between nostalgia and familiarity.
Motion graphics using Blender.
Motion graphics using Blender.
Data Visualization & Publication Design
Women’s Olympic Downhill Skiing
Created an editorial system to communicate complex Olympic data through a structured, visually engaging accordion format, emphasizing clarity, hierarchy, and narrative flow.
Researched and organized data of various forms.
Visualized data in Illustrator.
Photo-editing in Photoshop.
Final formatting in InDesign.
Hand-bound.
Researched and organized data of various forms.
Visualized data in Illustrator.
Photo-editing in Photoshop.
Final formatting in InDesign.
Hand-bound.
Art Direction
Curtain Call
Directed photoshoots for my graduating class coordinating to our theme: theater. Created a mood board and dresscode for cohesion and positioned everyone to get the desired outcome.
Photographer: Alexander Long
Illustrators: Maggie Evans, Tala Ghezawi.
Staged Photography
3D Typography
Tasked to represent the 4 word phrase “fortune favors the bold” I traced back Chinese philosophy and found that it offers several expressions that mirror this sentiment, often blending it with the concepts of destiny (Mìng) and calculated risk.
So taking a calculated risk myself, I leaned into 3D typography and translating that connection visually.
Set up in my apartment.
Photographed on an IPhone.
Fortune Cookies from Panda Express.
Photo-editing and digital integration in Photoshop.
Set up in my apartment.
Photographed on an IPhone.
Fortune Cookies from Panda Express.
Photo-editing and digital integration in Photoshop.
Sophia
MattieJoy
Crosby
Skills
Software
- Adobe Creative Suite
- Microsoft Office Suite
- Figma
- Procreate
- Blender
- Brand Identity Systems
- Editorials
- Typography & Layout
- Motion Graphics
- 3D Design
- Campaign Design
- Concept Development
- Visual Storytelling
- Cross-Platform Design Systems
- Creative Strategy
- Problem Solving
About Me
Concept-driven Visual Designer with a foundation in brand identity systems, visual storytelling, typography, and cross-platform design. Experienced in translating complex ideas into cohesive visual languages across print, digital, and motion. Recognized for award-winning work.
Personal
✥ I was raised in the mountains of Appalachian Tennessee with family-oriented Armenian roots. Being raised by caring people and growing up immersed in nature shaped how I see the world and the way I approach problems. I believe design is a form of communication, and illustrative elements are like the expressive hands of someone telling a tale! When I’m not in the studio, I’m bopping around outside with the people I love, chasing a new adventure. Being a part of the design community and being a voice in what communications enter the world will be a great pleasure. ✥
Featured Work
Awards & Honors
Selected by United States International Poster Biennial
Over 11,000 submissions with a 2% acceptance rate.
Over 11,000 submissions with a 2% acceptance rate.
A poster designed to showcase the Angel’s Landing hike at Zion National Park.
Featured in Ewing Art Gallery 76th Annual Student Art Competition
Universal (dis)Connection
A poster designed to represent the disconnect that has formed from the overuse of a tool built for connection.
A poster designed to represent the disconnect that has formed from the overuse of a tool built for connection.
Featured in Phoenix Magazine and Gallery Show
A constructivist style poster calling for equal treatment for women while pulling from the birds aren’t real movement.
Featured in Phoenix’s Gallery Show
An animation to illustrate the feeling presented by a phrase.