Large-Scale Business Identity
One/Third
Created a large-scale business identity that leverages existing spaces to open up limitless third space potential, prioritizing presence through a digital gateway.
Translated conceptual frameworks of connection into a scalable brand and interface system to create a sophisticated digital ecosystem. The layout was designed to maintain strict visual cohesion and responsive fluidity while unifying the user experience across mobile, web, and physical touchpoints.
Illustrator
Figma
Photoshop
InDesign
Vizcom
AfterEffects
Laser Cutter
Hand-bound
Translated conceptual frameworks of connection into a scalable brand and interface system to create a sophisticated digital ecosystem. The layout was designed to maintain strict visual cohesion and responsive fluidity while unifying the user experience across mobile, web, and physical touchpoints.
Illustrator
Figma
Photoshop
InDesign
Vizcom
AfterEffects
Laser Cutter
Hand-bound
Brand Identity System
Big Night
Created a comprehensive brand system translating traditional Armenian visual motifs into a contemporary, scalable identity.
The system was designed to maintain cultural authenticity and visual cohesion while unifing all event touchpoints from promotional materials to on-site experiences.
Illustrator
Photoshop
InDesign
Photoshop
Photography
Archival Research
The system was designed to maintain cultural authenticity and visual cohesion while unifing all event touchpoints from promotional materials to on-site experiences.
Illustrator
Photoshop
InDesign
Photoshop
Photography
Archival Research
3D Animation
Dreams
This project demonstrates the use of motion design as a tool for emotional storytelling—creating visual experiences that connect with how something feels, rather than how it looks. Through pacing, form, and atmosphere, it invites the viewer into the surreal feeling between dreaming and being fully awake to a moment that feels suspended in time. I wanted to create the intangible desire of being in the space between nostalgia and familiarity.
Blender
Blender
Data Visualization & Publication Design
Women’s Olympic Downhill Skiing
Researched and organized data of various forms to create an editorial system to communicate complex Olympic data through a structured, visually engaging accordion format, emphasizing clarity, hierarchy, and narrative flow.
Illustrator
Photoshop
InDesign
Hand-bound
Illustrator
Photoshop
InDesign
Hand-bound
Research
Art Direction
Curtain Call
Directed photoshoots for my graduating class coordinating to our theme: theater.
Researched connections and collaborated with the creative director to understand the intention. Created a mood board and dresscode for cohesion and positioned everyone to get the desired outcome.
Researched connections and collaborated with the creative director to understand the intention. Created a mood board and dresscode for cohesion and positioned everyone to get the desired outcome.
Photographer: Alexander Long
Illustrators: Maggie Evans, Tala Ghezawi.
Staged Photography
3D Typography
Tasked to represent a 4 word phrase visually, I chose “fortune favors the bold.” I traced back Chinese philosophy and found that it offers several expressions that mirror this sentiment, often blending it with the concepts of destiny (Mìng) and calculated risk.
So taking a calculated risk myself, I leaned into 3D typography and translating that philosophical connection visually.
Set up in my apartment. Photographed on an IPhone 13.
Photoshop
Procreate
Photography
Set up in my apartment. Photographed on an IPhone 13.
Photoshop
Procreate
Photography
Sophia
MattieJoy
Crosby
Skills
Software
- Adobe Creative Suite
- Microsoft Office Suite
- Figma
- Procreate
- Blender
- Vizcom
- Brand Identity Systems
- Editorials
- Typography & Layout
- Motion Graphics
- 3D Design
- Campaign Design
- Art Direction
- Concept Development
- Visual Storytelling
- Cross-Platform Design Systems
- Creative Strategy
- Problem Solving
About Me
Concept-driven Visual Designer with a foundation in brand identity systems, visual storytelling, typography, and cross-platform design. Experienced in translating complex ideas into cohesive visual languages across print, digital, and motion. Recognized for award-winning work.
Personal
✥ I was raised in the mountains of Appalachian Tennessee with family-oriented Armenian roots. Being raised by caring people and growing up immersed in nature shaped how I see the world and the way I approach problems. I believe design is a form of communication, and illustrative elements are like the expressive hands of someone telling a tale! When I’m not in the studio, I’m bopping around outside with the people I love, chasing a new adventure. Being a part of the design community and being a voice in what communications enter the world will be a great pleasure. ✥
Awards & Honors
Featured Work
Selected by United States International Poster Biennial
Over 11,000 submissions with a 2% acceptance rate.
Over 11,000 submissions with a 2% acceptance rate.
A poster designed to showcase the Angel’s Landing hike at Zion National Park.
Design Excellence
This award was faculty-chosen for outstanding overall performance.
This award was faculty-chosen for outstanding overall performance.
“Our final award is the whole package—a student who demonstrates outstanding overall performance. This recipient always brings a unique point of view to her work — a true eye for design. She wrestles with her concepts and experiments with design-making methods until that magical moment when everything comes together and is communicated in a beautifully compelling way that naturally draws others in. And personally, my time with her last summer in Helsinki only reinforced what her cohort and faculty already knew—she is someone others are fortunate to learn from and be around.”
Featured in Ewing Art Gallery 76th Annual Student Art Competition
Universal (dis)Connection
A poster designed to represent the disconnect that has formed from the overuse of a tool built for connection.
A poster designed to represent the disconnect that has formed from the overuse of a tool built for connection.
Featured in Phoenix Magazine and Gallery Show
A constructivist style poster calling for equal treatment for women while pulling from the birds aren’t real movement.
Inclusivity Award
Highest award for Design Undergraduates. Nominated by faculty and peers for personal approaches in cohort.
Highest award for Design Undergraduates. Nominated by faculty and peers for personal approaches in cohort.
This year's winner was described by their nominating peer as ‘always open to listening, giving whole-hearted input and being genuine with us and our ideas.’ This nominator goes on to state that this recipient ‘inspires the cohort to go above and beyond and most likely does not know how much I love graphic design and the collaborations and connections that come out of it because they are in our cohort.’”
Featured in Phoenix’s Gallery Show
An animation to illustrate the feeling presented by a phrase.